Oxmoor FORD: Case Study 2009-2013
Over the past five years Oxmoor FORD has made significant strides on their upward climb in retail sales performance. This includes both FORD and LINCOLN brands. The strategic marketing plan focused on TV and Radio Marketing to narrow their audience and create impactful advertisements. The ads were used to grow the Oxmoor brand while increasing the frequency of sales for both New and Used car sales. Big Time Advertising and Oxmoor FORD have successfully worked together since 2009 to build an easily recognized and respected dealership.
Oxmoor MAZDA: Case Study 2012-2015
In three years Oxmoor MAZDA went from a bottom performing store to the number one store in New and Certified Pre-Owned sales for Kentucky. With a focus on their brand image, low lease offers and TV marketing, Big Time Advertising and Oxmoor MAZDA have successfully built a brand that customers recognize and respect. This ultimately led to Oxmoor MAZDA’s receipt of the 2015 MAZDA’s President Award.
"At Big Time, they understand the client's business, and we understand ours. Unlike some ad agencies where the information flow is a one-way street, Glen and Lana fully communicate with us the client's individual needs and challenges so we are able to optimize every opportunity for success." - Marti Hazel, WDRB
